EU – 60% of cross border internet shopping orders are refused, says new study

EU – 60% of cross border internet shopping orders are refused, says new study: “(RAPID)
There are widespread problems with refusals of orders for EU consumers trying to purchase goods online in another Member state, according to a new European Commission report on cross border consumer e-commerce. An extensive independent mystery shopping exercise was carried out for the Commission where shoppers across the EU tried to purchase a list of 100 popular products ?for example cameras, CDs, books, clothes – from a cross border provider. Over 11,000 test orders were carried out. The research found that 60% of cross border transactions could not be completed by consumers because the trader did not ship the product to their country or did not offer adequate means for cross border payment.

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