Internet provokes more complaints than newspapers or magazines: “The internet is now the second most complained-about advertising medium, overtaking newspapers and magazines for the first time.”

The internet is now the second most complained-about advertising medium, overtaking newspapers and magazines for the first time.

Advertising watchdog the Advertising Standards Authority (ASA) has released its annual report for 2007 which outlines the pattern of complaints about advertising. The internet was the subject of almost 3,000 complaints.

The ASA said, though, that the large majority of internet-related complaints were to do with content on websites and not advertising.

“A total of 2,980 complaints were received about internet advertising,” said the report. “Of those, 2,144 (72%) were about the content of websites and as such fell outside of the ASA’s remit.”

(Via OUT-LAW News.)